Personal Summary
I am an Emmy-nominated Executive Producer and with over 16 years of experience that includes handling diverse content and overseeing entire events and the TV show management process. I have managed events from their inception to their post-event reporting. My successes and expertise are in video and editing, in addition to logistics for managing teams, executive clientele, and external partners. I also oversee a high-profile clientele and ensure white glove service.
Among my accomplishments, I recently executed The MAKERS Conference in Southern California, where I managed a team of up to 50 individuals, including editors, producers, show-runners, and crew members. This event included over 55 main-stage speakers and we produced more than 35 premium videos for the three-day-event.
I attribute my success to extensive experience on managing a performance team of over 40 members, running weekly meetings to align our creative vision with mitigating risks and before they happen. I bring a rich expertise to each task. My aim is to create impactful and immersive experiences in which storytelling can happen across diverse platforms to thus incentivize change.
I am also experienced in overseeing a skilled team of producers and editors. My teams create high-quality video content across various platforms, including television, digital platforms, social media, live events, and other content mediums. Other experiences include managing budgets, ensuring optimal allocation of resources to meet strategic goals, and maintaining financial efficiency.
Education
University of Wisconsin, Madison 2006
Bachelor of Arts | Film and TV Production Theory
Core Competencies
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TV & Documentary Production
Event Production
Post-Production
Project Management
Content Development
Communication Skills
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Speaker Management
Attention to Detail
Leadership Skills
Team Collaboration
Problem-Solving Skills
Resourcefulness
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Entertainment
Budget Management
Client Relationship Management
Storytelling
Broadcasting
Emotional Intelligence
Professional Experience
MAKERS | Yahoo, New York, NY
Executive Producer (2014-2023)
Oversaw the development and execution of world-class events, emphasizing diversity, equity, and inclusion across all touchpoints. Collaborated with creative teams to generate original ideas and concepts, while fostering an innovative work environment to ensure the team's collective success. Managed end-to-end production cycles, from pre-production planning to post-production editing and delivery. Nurtured relationships with internal teams and external partners, including talent, influencers, and production companies.
• Orchestrated the executive production of MAKERS tentpole live event, The MAKERS Conference.
• Led 50-member team and managed over 55 main stage speakers, resulting in the production of over 35 premium videos for a 3-day event.
• Defined themes, vision, and design for events, navigating the transition between live and virtual events seamlessly.
• Received positive feedback from partners, stakeholders, and participants for consistently delivering outstanding and memorable events, including 23 and Me, Meta, Lululemon, and JP Morgan, among others
Director (2019 - 2021)
Spearheaded the strategic direction of video-led content for the brand, defining and executing a vision that aligned with the brand's objectives and resonated with the target audience. Managed a dynamic team in the creation and production of premium content across various formats, including long-form, short-form, episodic, and social. Implemented innovative content strategies to drive audience growth and engagement, utilizing data-driven insights to refine content plans and meet performance metrics.
• Led executive production of tentpole videos featuring influential figures like Tarana Burke, Serena Williams, and Ava DuVernay.
• Created and produced "Have a Little Faith with Nadia Bolz-Weber," amassing 64m views worldwide and setting a new standard for engaging content.
• Conceptualized MAKERS Men series, profiling male advocates to support women's advancement, including Vice President Joe Biden and John Legend.
• Expanded MAKERS brand globally, launching MAKERS Canada, MAKERS UK, and MAKERS India.
Senior Producer (2014 - 2019)
Oversaw a skilled team of producers and editors in the creation of high-quality content across various platforms, including video, live events, and other content mediums. Managed the annual content budget, ensuring optimal allocation of resources to meet strategic goals and maintain financial efficiency. Collaborated with cross-functional teams to integrate content initiatives with broader organizational goals and marketing strategies.
• Co-produced acclaimed PBS documentary series, "MAKERS: The Women Who Made America," spanning Women in Space, Hollywood, Comedy, Business, War, and Politics.
• Produced No. 1 Billboard hit "This Is for My Girls" for Michelle Obama's Let Girls Learn, featuring top artists.
• Led production of The MAKERS Conference, overseeing premium content and a global livestream with 20 million views.
• Orchestrated promotion and launch strategies for videos across digital, social, events, and partnerships.
• Demonstrated strategic thinking, resulting in increased viewership and audience engagement.
Madison Square Garden Entertainment Corp., | New York, NY
Producer (2012-2014)
Co-developed and executed daily music and lifestyle programming for Fuse's startup news entertainment program. Oversaw all aspects of field production, ensuring the delivery of high-quality taped content for the show. Collaborated with cross-functional teams to coordinate and implement innovative ideas for new features. Conducted thorough research to stay abreast of current trends and relevant topics in the music and entertainment industry.
• Secured exclusive interviews and performances with renowned musical artists such as Sam Smith, The Chainsmokers, and Ariana Grande.
• Produced compelling and shareable video content, leading to viral success and premieres on both network and digital platforms.
• Spearheaded the launch of Fuse News's inaugural off-network digital presence, strategically establishing a footprint across various digital, social, and mobile platforms.
Previous Experience
CBS News, New York, NY
Associate Producer, CBS This Morning (2012 – 2012)
Associate Producer, The Early Show, Investigative Unit (2009 – 2012)
Jr. Associate Producer, The Early Show (2007 – 2009)
Broadcast Associate (2006 – 2007)